Who would have dreamed when our founders opened the first Mattress Direct in Baton Rouge in 2001, that within a few years our company would grow into an award-winning, industry leader? Well, that’s exactly what’s happened!
Furniture Today, the leading information source for retailers, manufacturers, suppliers and service providers in the furniture industry, has named Mattress Direct one of three recipients of the Retail Giants of Bedding Award for 2017.
In announcing this year’s awards to be presented at the annual Bedding Conference, David Perry, Furniture Today’s bedding editor said, “Each of these retailers has found a path to success in the highly competitive mattress industry. These retailers each offer leadership lessons that can benefit other retailers in the industry, and it’s our privilege to honor their accomplishments at the Bedding Conference."
For Mattress Direct the path to success has always been it dedication to one basic component, salesmanship. Mattress Direct has set itself apart from its competitors through its unwavering commitment to this key element.
Company founders Lee Burns and Ty Hingle both have extensive backgrounds in sales, and that experience influences how they have always operated our company. “First and foremost," says Burns, “we consider ourselves a sales organization." And Hingle adds, “At Mattress Direct, we focus on sales training and merchandising designed to meet our guests’ needs."
From our humble start in Baton Rouge, Mattress Direct now has 25 locations across the Gulf South. Wherever the location, our sales people are passionate about guiding our guests into a better night’s sleep, offering them a wide array of mattresses and sleep accessories from the nation’s leading manufacturers – Serta, Simmons, Tempur Pedic, Corsicana and Dr. Greene’s – at prices our competitors can’t match.
That winning family formula – our founders and their wives and our dedicated sales associates – has brought our company to the forefront of the bedding industry and made Mattress Direct a Retail Giants of Bedding Award recipient for 2017.
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